Brazil wants to establish itself in Asia with grapes, mangoes, and melons, but logistics remain a barrier

The Asian market is becoming a key destination for Brazilian fresh fruit, particularly grapes, mangoes, and melons. However, long shipping times and intense regional competition are prompting the sector to reassess its strategies. While global fresh fruit consumption continues to grow and processed products decline, Brazil aims to strengthen its presence in a region with substantial opportunities that are still limited by logistical challenges and market access.

According to Jorge de Sousa, Abrafrutas' technical and project manager, while the potential is high, the current focus is on understanding the dynamics of the Asian market. "Asia is a market with great potential for our fruits, but today we are here to learn more than to sell." Maritime transport can take 40 to 45 days, making it difficult to maintain the quality of sensitive products. That's why the sector is exploring new solutions, such as faster routes inspired by models like the Chilean Cherry Express and the use of Peruvian ports like Chancay to cut transit times. Air shipments for more delicate products are also being considered.

Grapes have the highest growth potential in Asia. There is a trading window during the first half of the year when countries like China and South Korea reduce their local production and rely on imports. Currently, much of that demand is met by fruit from Peru and Australia, but Brazil aims to carve out its share in this market. "We want to take advantage of that shortage period. Initially, we will make air shipments to guarantee quality, but in the future, we hope to have faster ships," stated Edson Brok, of Brok Fresh Brasil and Tropical Nordeste, Brazil's largest banana producer.

Mangoes are also gaining traction, even in producer markets like Thailand, which show interest in Brazilian fruit for its color and presentation qualities that differ from local varieties. Meanwhile, melons continue to play a key role, especially in China, where demand remains strong and steady, making it a primary entry point for Brazil in the region.

Historically, the United States has been a key market; however, it now accounts for only about 12% of sales. Tariffs and fierce competition are pushing Brazilian exporters to explore new markets and expand their reach. In the first half of the year, Brazil's fresh fruit exports increased by 27% in volume and 12% in value, reaching $1.3 billion. However, the gap with competitors like Peru and Chile, which each ship over $5 billion, indicates there is still room to grow.

With rising fresh fruit consumption and increasing pressure to meet quality and speed standards, Brazil is betting on grapes, mangoes, and melons to establish a foothold in Asia. As de Sousa emphasizes, the most important goal is to "make progress in logistics" and develop more efficient routes that enable Brazilian products to compete effectively in an increasingly demanding market.

For more information:
Jorge de Sousa
Abrafrutas
Tel.: +55 38 9 9962 8450
Email: [email protected]
www.frutasdobrasil.org