The U.S. Embassy and Hanoi's Foreign Agricultural Service, in cooperation with MM Mega Market Vietnam, launched the "From Prosperous American Farms" campaign on July 23 to promote U.S. produce and mark 30 years of diplomatic relations between the two countries.
U.S. Ambassador to Vietnam, Marc Knapper, said: "Vietnam is an important export market for U.S. agricultural products, and we take great pride in the quality and safety of the food we provide to Vietnamese consumers."
The campaign features more than 80 U.S. products, including cherries, apples, grapes, blueberries, peaches, nectarines, potatoes, raisins, prunes, dates, canned corn, almonds, walnuts, and pistachios. Themed displays are being held from July 23 to August 6. Fourteen U.S. Department of Agriculture cooperators joined the launch, including Potatoes U.S.A., the California Table Grape Commission, the California Fresh Fruit Association, the California Prune Board, the Washington Apple Commission, Northwest Cherry Growers, and the U.S. Highbush Blueberry Council.
Ambassador Knapper noted that Vietnam has recently opened its market to U.S. nectarines and that both countries cooperate on customs issues and sustainable agriculture projects. Ralph Bean, Agricultural Counselor at the U.S. Embassy, said: "The two sides have had many exchanges at the government level on issues such as pesticide residue limits in food, and the U.S. has helped Vietnam strengthen its food-related legal system." He added that cooperation also extends to distribution, logistics, and cold chain management.
In June, a delegation from Vietnam's Ministry of Agriculture and Environment (MAE) visited Iowa, Ohio, and Washington, D.C., signing agreements worth more than US$1.4 billion for imports of animal feed ingredients, fertilizers, pesticides, fruit, and raw wood, alongside cooperation on technology transfer.
According to the MAE, in the first five months of 2025, the U.S. was the third-largest supplier of agriculture, forestry, and fisheries products to Vietnam, with an 8.2% market share and 5.4% growth. The U.S. was also the largest export market for Vietnam's agriculture, forestry, and fisheries in the first half of the year, with a 21.1% share and export growth of 16%. In 2024, U.S. consumer agriculture exports to Vietnam reached US$1.1 billion.
On July 2, U.S. President Donald Trump announced a trade deal including tariffs of 20% on Vietnam's exports to the U.S. and 40% on re-exports. At a July 3 MAE press conference, officials outlined three scenarios for reciprocal tariffs of 10%, 20%, and 46%, with potential export losses ranging from US$6.2 billion to US$12.3 billion. Vietnamese exporters are working with associations to monitor developments and prepare responses.
Source: VnEconomy