The Peruvian blueberry and table grape industries aim to exceed $2.5 billion in blueberry exports and reach 86 million boxes of grapes. Their focus is on prioritizing quality, diversifying markets, and increasing global consumption. These goals and strategies were emphasized at the Second International Table Grape Congress (CIUM 2025), where over 700 representatives from Peru, Chile, Mexico, the U.S., and other countries discussed the sector's logistical, commercial, and varietal challenges.
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Luis Miguel Vegas, manager of Proarándanos and Provid, emphasized that the sector's vision has evolved: "We don't just want to grow more fruit, we want to deliver premium fruit that meets the expectations of demanding consumers." Peru expects a 4% increase in volume for the new grape season, mainly driven by the fact that 78% of the acreage now consists of licensed varieties that respond to international demand for higher-quality, value-added fruit.
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To support this growth, Provid is promoting the Global Grape Group, a strategic alliance with Chile and Mexico aimed at increasing global grape consumption through joint promotion. "The success of this Group will be measured by its ability to boost global consumption," Vegas stated. The campaign will begin in the United States but will later expand to Europe and Asia, incorporating other producer origins, such as South Africa, Brazil, and California, in the future.
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Blueberry production is expected to rise by over 20% this season. This calls for diversifying sales to avoid market saturation and port congestion. "We want to smooth out harvest peaks and diversify destinations to avoid bottlenecks," Vegas emphasized.
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The Chinese market presents the greatest growth opportunities, particularly for blueberries, with an anticipated 94% increase over the previous season. The strategy extends beyond simply opening new destinations; it also involves strengthening planning, making accurate forecasts, and fostering collaboration within the supply chain. "It's essential that growers, logistics partners, importers, and retailers are aligned," Vegas said.
"The future depends on better planning, stimulating consumption, and providing a consistent supply. Quality is our best calling card," Vegas concluded.
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© PROVID For more information:
Luis Miguel Vegas
Proarándanos and Provid
Tel: +51 944 000 399
Perú
Email: [email protected]
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https://www.provid.org.pe