Watermelon grower achieves target of exporting 50 percent of production

The marketing campaign of Dolce Passione watermelons will continue until the last week of September or the first week of October. It is therefore a rather long campaign with produce grown only in Italy, which started in the first week of May, specifically to cushion the ups and downs of the market.

"After three entirely positive years, the 2025 campaign has been divided into two. After a good start for the early production in May, the high temperatures in June led to record sales both domestically and abroad, where we sent large quantities of produce," began Luciano Trentini, director of the Consortium.

The positive trend lasted until 10 July, when large quantities of watermelons of all types arrived on the market: from then on, prices fell, especially for the traditional high-weight types.

"The reasons for this great availability of produce on the market in such a short time are to be found in the almost simultaneous ripening in both the north and south of the country, and also in a probable increase in cultivated areas driven by the good results of the past few campaigns.

"By analysing the market in 2025, there is a more favourable market for medium-sized, seedless black-rind watermelons, preferably accompanied by an identifying brand, which have in fact already won over both Italian and foreign consumers. This is somewhat the same conclusion also drawn by our 'Dolce Passione' Consortium and its member companies Alma Seges, Cico-Mazzoni, Lorenzini Naturamica, and Ortofrutta Castello, which, in 2025, cultivated around 400 hectares of black-rind watermelon marketed under the Dolce Passione brand. A production that, at the end of the harvesting period, we estimate will provide a total of around 20-22,000 tonnes of product to be placed on foreign and domestic markets."

"The consortium had planned to exceed 50% of the production to be destined for foreign markets and large-scale distributors: this has been achieved, and at the end of September, it will be time to take stock, and we hope that the results will be positive," the director concludes.

For more information:
Consorzio Dolce Passione
+39 0425 958750
[email protected]
www.consorziodolcepassione.com