Last week marked 30 years since Tasty Tom first appeared at the ZON auction clock in Venlo. For ZON Unigrow, the organization behind the sales and marketing of Tasty Tom, this is a milestone that represents three decades of teamwork, quality, and market development.
From flavor tomato to strong brand
What began in 1995 as an innovative tomato with exceptional flavor has, over the years, grown into a brand recognized at home and abroad for both taste and quality. For 30 years, the strength of Tasty Tom has been rooted in careful cultivation, grower expertise, and its unmistakable flavor.
© Tasty Tom
Celebration with employees and partners
The anniversary kicked off today with cake for all the employees at Vereijken Kwekerijen and a special treat at the ZON auction clock. ZON Unigrow also launched a festive anniversary film, telling the story of Tasty Tom from its very first flavorful tomato to the strong brand it is today. The film also features former grower Ton Janssen, the brand's original spokesperson and PR figure, who played a key role in putting Tasty Tom on the map. His presence underlines ZON Unigrow's message that success is not only about product quality but also about the people, partnerships, and passion that have shaped Tasty Tom's journey.
© Tasty Tom
Looking ahead: Festivities and giveaways
The 30th anniversary celebrations will continue throughout the year with festive events and prize promotions designed to bring the brand even closer to consumers. "What we've achieved together with our growers over the years makes me incredibly proud," says Ine van Kleef, Marketing Manager at ZON Unigrow. "In 30 years, Tasty Tom has grown into a strong and trusted brand. Together with our growers and customers, we look forward to the future with confidence."
For more information:
Tasty Tom
[email protected]
www.tastytom.nl