FruitMasters will present its new raspberry variety Rubin and showcase its Smart Fruit Hub during the upcoming Fruit Attraction trade fair in Madrid. The event is one of the leading gatherings for the international fruit and vegetable sector.
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International Sales Director Fabien Dumont said FruitMasters will use the platform to highlight developments in logistics and variety innovation. The cooperative recently relocated its logistics operations to a newly built facility in Geldermalsen. The Smart Fruit Hub offers sorting, packaging, and logistics services, available for both FruitMasters' own products and for third parties. According to Dumont, its central location provides direct access to the European market.
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In terms of variety development, FruitMasters will present well-known apple varieties such as Kanzi and Tessa, alongside Bloss. The soft fruit programme includes the Sonrosa strawberry, grown from seed, and the blackberry Bestum.
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The trade fair will also feature the launch of Rubin, a raspberry described as firm with good production and picking performance. Dumont noted the variety's storage characteristics and flavour profile have been positively received by growers and supply chain partners.
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FruitMasters will also highlight its organic division, BioMasters, which provides year-round access to a range of organic and biodynamic produce. The assortment includes hard and soft fruit, citrus, and grapes. The cooperative will be present at stand 6C04 in Hall 6 at Fruit Attraction.
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© FruitMastersFor more information:
Tim Kievits
FruitMasters
Tel: +31 (0) 345 578 830
Email: [email protected]
www.fruitmasters.com