The 38th International Seminar on Blueberries, held in Tangiers on September 10 and 11, provided a detailed overview of the global berry market and highlighted Morocco's rise as the world's fourth-largest exporter of this fruit. The African nation has established itself as a reliable and competitive supplier, capable of meeting the growing demand from major international markets.
During the seminar, Jorge Esquivel, Director of Blueberries Consulting, emphasized that Morocco has strengthened its position over the past decade as a key player in the production and export of blueberries, raspberries, and strawberries. "Thanks to its unique climate, strategic geographic location, and innovative producers, Morocco can access major international markets quickly and competitively," he stated.
According to Esquivel, the steady growth of the local industry offers an opportunity to consider sustainable water management, the adoption of new production technologies, the enhancement of scientific research, and adaptation to an increasingly conscious and demanding consumer base. He also noted that the global berry market remains promising, driven by rising demand for healthy, high-quality food.
Seminar participants agreed that international cooperation, ongoing innovation, and the implementation of sustainable practices are vital for the industry's growth and stability.
Amine Bennani, president of the Moroccan Berry Producers Association, stressed that Morocco produces safe, high-quality, and competitive berries. The country's export season begins in November and runs through June. During the 2024-2025 season, Morocco exported 121,000 tons of berries, a 5% increase compared to the same period last year.
This growth has been primarily driven by blueberries, whose production has increased eightfold over the past ten years, and raspberries, which have seen a tenfold increase since 2015, according to data presented by Bennani.
The main destinations for Moroccan produce are England, Spain, Germany, and France. There is also consistent growth in the presence of these fruits in the United States, Canada, and Middle Eastern countries such as Libya and Qatar. "Europe continues to be our main client, but we also reach other African and American countries. It is important to clarify that the Netherlands and Spain are re-export destinations, not final markets: the products sent there are typically redistributed to other markets," Bennani explained.
America has become the primary market for Moroccan raspberries, with consumption exceeding 4,000 tons across the United States and Canada — a figure that was nearly nonexistent just a year or two ago.
The global community of producers, exporters, and scientists stressed that collaboration, applied research, and sustainability will be the foundation for maintaining this growth, ensuring competitiveness, and increasing the presence of Moroccan products in the international market. With proper planning, Morocco will not only keep its position as a regional leader but also continue to explore new market opportunities and promote responsible, efficient agricultural practices.
Source: atalayar.com