The Proexport Governing Committee, led by the Association's president, Mariano Zapata, and director, Fernando Gómez, convened earlier this week in Murcia. Attendees included Joaquín Gómez, Director of APOEXPA, and Cecilio Peregrín and Ignacio Antequera, President and Director of Fepex. The discussion focused on three critical issues vital to both the sustainability and strength of Murcia's fruit and vegetable sector: water, phytosanitary products, and manpower, reflecting growing concerns in these areas.
According to ICEX, over the past decade, China has strengthened its position as one of the world's most dynamic and demanding markets for fruit and vegetable consumption. With a population of over 1.4 billion and rapid urbanization, the country has undergone notable shifts in consumption patterns, driven by a growing middle class that seeks fresh, healthy, and high-quality produce. In 2024, Chinese imports of fruit and nuts exceeded €18.5 billion, totaling more than 8 million tons, indicating a significant reliance on international supply to meet domestic demand. Within this context, Spain, as Europe's leading fruit and vegetable exporter, is well placed to benefit from this trend, offering products that meet high-quality standards, ensure food safety, and maintain an excellent global reputation.
In recent years, progress has been made in opening the Chinese market to Spanish fruit and vegetable products. In March 2023, protocols were approved for Spain to export persimmons, a fruit highly appreciated in China for its flavor and texture, and almonds, which are experiencing rapid growth there due to their association with healthy eating and functional food.
Recently, in April 2025, a phytosanitary protocol for exporting Spanish cherries to China was officially signed, marking the end of several years of negotiations. It is expected that exports will begin next season. Cherries are gaining popularity in China and are regarded as a premium fruit.
Today's World Fresh Forum webinar also examined the intricate regulatory environment that complicates access to the Chinese market, hindering growth for Spanish and EU exports despite China's significant market size. According to data from the Customs and Excise Department, processed by Fepex, in 2024, Spanish fruit and vegetable exports to China totaled 3,871 tons, representing just 0.03% of Spain's total exports of 12.3 million tons. The export value of fruits and vegetables to China was €6.8 million.
For more information: www.fepex.es