Today's shoppers seek more than the standard fruit selection, and differentiation is a critical requirement for retailers' success this fall. SweeTango® offers consumers a unique eating experience. "It's looking like another winning season for SweeTango in the East," says Austin Fowler of Fowler Farms. "A relatively dry growing season makes for remarkably sweet and firm fruit consumers can't get enough of."
© Next Big ThingSweeTango is managed variety with control standards that create consistent product.
Unlike open-market varieties, SweeTango is a managed variety, cultivated under strict quality control standards for a consistent product. From orchard practices to strategic oversight of production, harvest timing, and distribution, all is planned to maximize quality and availability. For retailers, this translates into an apple with a "cult following," generating repeat demand and increasing brand loyalty.
"By keeping standards high for quality, taste, and color, we're striving to help retailers drive repeat purchases through an apple that delivers crispiness and its signature flavors of fall spice," says Brianna Shales of Stemlit Growers.
© Applewood FreshSweeTango Applewood Fresh growers Michael, Jim and Brandt Swindeman.
"Each year, we review and refine our specifications to improve quality and ensure consistency across all growers in any region," says Shelby Miller of Applewood Fresh Growers.
"We're bringing quality SweeTango apples to the shelves of retailers with a goal of elevating the consumer eating experience, putting flavor first in every piece of fruit," adds Shales.
© Stemilt GrowersSweeTango on the tree.
Retailers can locate their region's SweeTango sales desks here. In addition to the regional U.S. sales desks, the apple's sales in Canada are handled by Scotian Gold and Quebec's Jean-Yves Boileau et Fils.
For more information:
Jennifer Miller
Next Big Thing
Tel: +1 (856) 716-3428
[email protected]
www.sweetango.com