India's apple market anticipates a surge in imports this season, driven by strong domestic demand that local production alone cannot meet, says Mukesh Kumar Jaiswal, CEO of fresh produce importer Agro Aira Greens Pvt. Ltd.. "We are forecasting a 10% increase in apple imports to 600,000 metric tons for the marketing year 2025/26."
According to Jaiswal, "The 2025 apple season opened strong, with domestic production reporting a 6% rise over last year to reach 2.55 million metric tons, thanks to favorable weather across Kashmir, Shimla, and other northern regions. However, the recent floods and landslides blocking the Jammu-Srinagar highway caused severe logistical disruptions, resulting in losses estimated at up to USD 130 million.
© Agro Aira Greens Pvt. Ltd.
Jaiswal emphasizes that India's appetite for red apples continues to grow rapidly. "Even in a good harvest year, domestic production cannot fully satisfy demand, making imports vital to the market's stability and growth." However, he mentions that supply challenges in established import origins are making importers rethink sourcing strategies.
"Turkey, once a major supplier, suffered early-season frosts, reducing their apple crop significantly and driving prices beyond what the Indian market can bear. Turkey's scarcity and high costs have led us to diversify our imports more aggressively. South Africa and Chile have grown in importance, supplying popular varieties like Red Delicious, Fuji, and Gala, as well as Granny Smith," Jaiswal explains.
© Agro Aira Greens Pvt. Ltd.
Quality remains a priority amid this shift. Jaiswal reports, "While Chile and South Africa have maintained standards, Turkey's reduced and pricey harvest has forced stricter pre-shipment inspections and careful supplier selection." He adds that maintaining quality consistency is particularly challenging for importers when working with new or varied suppliers.
Another challenge is higher incidences of shipping delays and cost fluctuations, Jaiswal shares. "We had 351 shipments in September 2024 alone, requiring intensive coordination. Investing in cold chain infrastructure and supplier diversification is essential to manage risks and supply disruptions."
Looking ahead, Jaiswal sees potential in new sourcing regions. "Iran's proximity offers shorter transit and competitive pricing. We're also exploring European suppliers and strengthening ties with South Africa and Chile to ensure reliability despite weather volatility. This season underscores the need for resilience and diversification, where adaptability will separate winners from the rest," he concludes.
For more information:
Mukesh Kumar Jaiswal
Agro Aira Greens Pvt. Ltd.
Tel: +91 89 20 156 900
Email: [email protected]