Kanzi® has concluded its 20th anniversary season, which included activities for both consumers and growers to mark two decades of cultivating and marketing the apple variety.
One of the highlights was the Nicored/Nicoter grower competition, which rewarded participants who ordered new trees. The main prize, a reimbursement of the investment, was awarded this week to a Kanzi grower in South Tyrol, Italy. Hans Goossens, Coordinator New Fruit Varieties at EFC, presented the symbolic cheque to grower Florian Perathoner.
© EFC Fruit
With the anniversary season completed, Kanzi is now focusing on the upcoming harvest, with commercial sales expected to begin at the end of September. Early indications suggest good crop levels and fruit quality. A new marketing campaign is also planned as the brand enters the next season.
© EFC FruitFor more information:
Jan Willem Verloop
EFC Fruit
Tel: +32 475 63 02 55
Email: [email protected]
www.efcfruit.com