This week's market figures highlight contrasting trends across different fruit categories when compared with the previous week's averages. Apples in the "Other Mid-Season" group experienced a notable fall in value, dropping from £1.29 per kilogram to £1.11. This £0.18 decrease suggests reduced demand or greater availability, placing downward pressure on prices for this variety.
Blackberries, by contrast, recorded the sharpest rise in the dataset. Average prices jumped from £9.23 per kilogram last week to £13.49 this week, an increase of £4.26. This 46% gain indicates tighter supply or stronger buying activity, making blackberries a standout in terms of price movement.
Pears also reflected changes in consumer and market dynamics. The Conference variety decreased from £1.47 to £1.21 per kilogram, down £0.26, which represents an 18% decline week-on-week. The drop points to softer conditions for this variety compared with other fruits that firmed in value.
Blueberries and Victoria plums both moved higher. Blueberries increased from £10.38 to £11.21 per kilogram, a rise of £0.83 or 8%. Victoria plums gained from £1.70 to £2.14, up £0.44 or 26% compared with the previous week. Both fruits continue to attract demand, with blueberries maintaining their premium pricing tier and Victoria plums showing strong seasonal performance.
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