Pure Flavor® is undertaking a 25-acre expansion of its state-of-the-art Southern Flavor Farms greenhouse in Georgia. The expansion further strengthens the company's commitment to growing with purpose and providing families and retailers with consistent access to fresh, flavorful, and high-quality vegetables year-round.
The new facility will feature advanced Controlled Environment Agriculture (CEA) systems designed to optimize crop growth while minimizing environmental impact. Equipped with cutting-edge technology, it represents the next step in high-tech growing for fresh produce.
© Pure Flavor Farms
The facility will feature advanced Controlled Environment Agriculture (CEA) systems designed to optimize crop growth while minimizing environmental impact.
"We are committed to advancing greenhouse growing in a way that ensures consistency, flavor, and availability for families all year long," said Jamie Moracci, president, Pure Flavor®. "This expansion in Georgia reinforces our focus on innovation, growth, and sustainability in every acre we grow."
Georgia has become a cornerstone of the company's growth strategy. The region's climate, infrastructure, and proximity to key markets across the southeastern United States make it an ideal hub for year-round greenhouse growing. By expanding production in Georgia, the company can provide fresher, more consistent produce, respond quickly to the needs of both retailers and consumers, and strengthen the regional footprint.
For retailers, the Georgia expansion provides a dependable source of premium produce that meets growing shopper demand for locally grown food. The mix of vibrant appearance, consistent flavor, and year-round availability gives retailers a product that drives attention on shelves, enhances merchandising, and builds consumer trust, while helping them differentiate their offerings in a competitive category.
"This expansion allows retailers to plan with confidence, knowing they have a reliable source of high-quality produce grown locally, year-round," said Mike Glass, director of sales, Pure Flavor. "By sourcing locally, it not only ensures freshness and peak flavor, but also supports inventory stability, reduces supply uncertainty, and helps retailers consistently meet shopper expectations."
© Pure Flavor Farms
Moracci says the company is committed to advancing greenhouse growing in a way that ensures consistency, flavor, and availability for families.
The 25-acre expansion marks Phase 2 of the Georgia growth story. Construction is underway now, and production from the new expansion is expected for summer 2026. With an additional 25 acres planned for Phase 3, the company is laying the foundation for future growth to meet increasing demand for fresh, flavorful, and responsibly grown produce.
The company continues to expand thoughtfully, combining innovation and sustainable practices. Every decision in this expansion is intentional, from selecting locations to implementing advanced growing technologies. This approach ensures that each investment strengthens the long-term ability to provide consistent, premium vegetables.
Pure Flavor will be exhibiting at booth #313 at the SEPC Southern Innovations Show and invites attendees to see its premium Georgia-grown produce among other fresh innovations.
For more information:
Julia Weber
Pure Flavor
Tel: +1 (519) 326-8444
[email protected]
www.pure-flavor.com