Giant Food announced a new partnership with BrightFarms to bring fresh, long-lasting, ready-to-eat greens to customers under its private-label Nature's Promise® products brand.
The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Nature's Promise Greenhouse Grown Sweet Baby Butter, Nature's Promise Greenhouse Grown Green and Red Leaf, and Nature's Promise Greenhouse Grown Spring Mix.
BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses near major cities. Greens are harvested, packed, and delivered to stores in as little as 24 hours. Grown closer to the communities they serve, these greens require no washing and can be enjoyed straight from the container.
© BrightFarms
"This partnership with Giant Food is an exciting opportunity to offer our responsibly grown, nutritious greens under the trusted Nature's Promise brand," said Matt DiNitto, executive vice president of sales at BrightFarms. "We're proud to make healthy eating easier for households across the region."
"We can't wait for our customers to experience these ready-to-eat greens under our Nature's Promise label," says Rick Manzi, Giant Foods' VP fresh merchandising. "These crunchy, fresh greens last longer, taste delicious in salads and sandwiches, and continue our mission of bringing customers the best products at the best value."
The new Nature's Promise® Greenhouse Grown lineup includes:
- Nature's Promise Sweet Baby Butter 4 oz.
- Nature's Promise Spring Mix 4 oz.
- Nature's Promise Green and Red Leaf 4 oz.
- Nature's Promise Crunchy Green Leaf 4 oz.
- Nature's Promise Crunchy Green Leaf 8 oz.
- Nature's Promise Green and Red Leaf 8 oz.
- Nature's Promise Spring Mix 8 oz.
For more information:
BrightFarms
Tel: +1 (866) 857-8745
www.brightfarms.com