Virginia Governor visits $100 million tomato greenhouse project in Carroll County

Last week, Virginia Governor Glenn Youngkin and Secretary of Agriculture and Forestry Matthew Lohr visited the construction site of the 65-acre tomato greenhouse in Carroll County, Virginia. The facility, known as Pluck'd Greenhouse, is currently under development with contributions from Dalsem – Complete Greenhouse Projects, Voorwinden Group, and Kind Farm Services.

"Big win for Southwest Virginia! Pluck'd is investing over $100 million to build its first U.S.-based plant, creating 250 jobs in Carroll County and bringing fresh opportunity to the region", said Youngkin.

The visit included remarks from the newly appointed Pluck'd CEO Ben Alexander. His background is with Oasthouse Ventures, the UK firm developing the project. "It has been nearly 3 years since moving to the USA for this project and I am delighted with the progress that has been made. Ground up construction started in May 2025, the structure is built, the glass is now on and we will be in stores in March 2026. With special thanks to Oasthouse Ventures Limited Dalsem - Complete Greenhouse Projects, CEAd by Larssen, Mount Rogers Regional Partnership and many others for making this a reality", he shared.

Other remarks were made by Wren William, Bill Stanley, Matthew Lohr, Glenn Youngkin, and representatives of the companies involved. The project has been under construction for four months.

Dalsem is responsible for the greenhouse design and realization, while Voorwinden Group is handling the installation work. Kind Farm Services is coordinating activities on site.