A new campaign in Australia is aiming to encourage children to eat more fruit and vegetables, with the support of children's entertainers The Wiggles. The initiative, called Fruit and Veggies Yummy Yummy, is backed by the Australian fresh produce industry and seeks to promote long-term fruit and vegetable consumption among young children.
The campaign takes inspiration from The Wiggles' song Fruit Salad Yummy Yummy and will be delivered nationwide through digital, social media, retail channels, concerts, and resources developed for young children and their families.
© Hort Innovation
Research by the International Fresh Produce Association Australia and New Zealand (IFPA ANZ) in seven countries found that two-thirds of Australian parents say it is very important for their children to eat the recommended amount of fruit and vegetables. However, less than half say fruit and vegetables make up most of their children's snacks. The research also found that Australian parents are less likely than parents in other countries to think it is very important for children to meet the recommended daily intake.
The findings led to the launch of the campaign to encourage children to consume more fruit and vegetables from an early age. A new website for preschool-aged children has been launched at www.fruitandveggies.org, offering simple recipes, games, interactive and downloadable activities, lunchbox suggestions, party ideas, and Meet the Grower videos.
OG Blue Wiggle Anthony Field said, "We're so excited to be part of this campaign and to support the mission of helping children eat more fruits and vegetables. With more than 30 years of singing songs like 'Fruit Salad Yummy Yummy' and 'Hot Potato', this partnership takes our commitment even further, really showing children just how fun and delicious healthy eating can be."
Belinda Wilson, Managing Director of IFPA (Australia and New Zealand), said, "This campaign is powered by the entire industry - growers, suppliers, retail stores, and our peak bodies - all coming together behind a shared goal. It's a joyful and evidence-based way to drive real change, helping children to build healthy habits and boosting demand for fresh produce at a time when our growers need it most."
The campaign is funded by Hort Innovation, the International Fresh Produce Association Australia and New Zealand, AUSVEG, Perfection Fresh Australia, Flavorite, Mitolo Family Farms, and banana growers Premier Fresh Australia and Mackay's Marketing.
© Hort InnovationFor more information:
Horticulture Innovation Australia
Tel: +61 (0) 2 8295 2300
Email: [email protected]
www.horticulture.com.au