Blueberry production has become one of the fastest-growing agricultural sectors worldwide. Rising global demand and growing competition have placed pressure on producers to manage higher labor costs, meet stricter quality standards, and increase efficiency across the production chain.
PickApp Farming provides farm management software designed for the berry industry. The platform is used by large-scale blueberry growers in Mexico, Morocco, Spain, South Africa, and Romania, with Peru expected to adopt it soon. The system is used to monitor operations, manage labor, and maintain consistent quality at scale.
The platform does not require additional hardware and adapts to each farm's workflow. It can be used across harvesting systems that rely on buckets, boxes, baskets, or bulk containers. The reporting is based on a scan-to-report solution, reducing delays at worker check-in and avoiding bottlenecks during harvesting.
PickApp functions as a year-round management tool rather than only a harvesting application. Farmers use it to record and track manual field activities, including staking, pruning, pest control, and other agrotechnical operations. It also provides attendance tracking, field activity recording, and in-field quality control, offering a single platform for daily farm management.
Farms using the software report improvements in worker productivity of 10–20% and reductions in overall production costs. The traceability features also contribute to maintaining quality standards in harvesting and sorting processes, which is relevant for producers supplying competitive export markets.
The platform was developed by growers together with engineers and logistics managers familiar with large-scale berry operations. It is designed to be used across thousands of hectares while remaining practical for daily field tasks.
PickApp customers also receive support from a Customer Success Manager to assist teams in using the application and applying analytics and reports for continuous improvement. At present, the system monitors tens of thousands of hectares for international berry producers.
Source: Blueberries Consulting