Natural Delights®, with support from Elephant House PR, hosted its Harvest Tours last week for retailers, transportation partners, and consumer media in Bard Valley just outside of Yuma, Arizona.
Guests were invited to try their hand at harvesting, guided by the expertise of the brand's palmeros. The experience offered a look at the process, which starts at the beginning of the year and culminates with hand-harvesting in September. They also toured the brand's state-of-the-art facilities, gaining a deeper appreciation for the careful sorting, grading, and packing practices that ensures product quality.
© Bard Valley Date GrowersGuests got to experience the groves firsthand.
Guests enjoyed an intimate dinner with the growers, prepared by local private chef and influencer Jane Olivia, featuring a Medjool date-inspired menu. The evening's theme, Under the Yuma Sun, highlighted Mediterranean dishes that showcased Medjool dates as a star ingredient. Throughout the dinner, guests heard stories of the growers' rich history and family legacies.
"This year's Harvest Tour gave us the chance to show partners firsthand how much care goes into producing the highest-quality Medjool dates," said Alexandra Molumby, senior brand manager for Natural Delights. "From time in the palms to time at the table, they experienced the full story of our brand and the people who make it possible."
"By experiencing the groves firsthand and seeing how Natural Delights are grown and harvested, guests leave not only surprised by what they learn, but fully equipped to share more meaningful stories and connect more authentically with their own audiences," said Beth Keeton, president of Elephant House PR.
© Bard Valley Date GrowersRetail guests learning how to hand sort Medjool dates into various grades while in the field
To date, Natural Delights has hosted over 200 guests from all over the world at their annual Harvest Tours, resulting in millions of social views, long-term partnerships, media placements, and much more.
The company will also be at the Global Produce & Floral Show this month in Anaheim, CA at booth #1825.
For more information:
Bard Valley Natural Delights
[email protected]
https://www.naturaldelights.com/