Trinity Fruit Company announced a new look for its Buddy's brand, debuting the mandarins and full citrus line with a new logo and all new packaging this November.
"We are really excited to continue to grow our citrus program and to showcase our new look for our brand and packaging," says Gunner White, vice president of Trinity Fruit.
© Trinity Fruit Co.
"This was a very fun project that we worked on collectively as a team," says Angela Hernandez, vice president of marketing. "So much thought went into the brand and gave Buddy's more of a personality as the consumers' 'snack-time sidekick.' Our goal for this refresh was to create something that resonates with all shoppers including moms, college students, wellness enthusiasts, and even children, and to bring fun and bold colors to produce departments to entice shoppers to grab that snack-time sidekick."
© Trinity Fruit Co.
The company is also offering support for Buddy's promotional efforts including digital campaigns, in-store demos, display bins, and giveaways. Custom POS is also available.
For more information:
Jeri Elsasser
Trinity Fruit Company
Tel: +1 (559) 538-3361
www.trinityfruit.com