DiSilva Fruit introduced a new packaging concept for Bright Bounty, debuting in time for the upcoming California citrus season. Designed to capture shopper attention while highlighting the brand's values of quality, community, and sustainability, the new packaging delivers a fresh identity. 
© DiSilva Fruit
The packaging features bold, colorful designs that mirror the energy and
flavor of peak-season California citrus. The line offers both organic and conventional options, providing retailers and consumers flexible, high-quality selections throughout the season.
The company is excited for the season ahead and anticipates another great year of
California citrus. Bright Bounty's partnerships with trusted growers ensure consistent quality and availability.
© DiSilva Fruit
"The new packaging concept is as vibrant as the fruits we bring to families,"
said Alden Guptill, sales manager at DiSilva Fruit. "With this launch coinciding with the start of the California citrus season, we're making it easier than ever for shoppers to see, trust, and enjoy produce that's abundantly fresh."
The citrus is selected to preserve freshness and flavor. To support retailers, merchandising display bins and point-of-sale marketing materials will be available, helping the brand stand out on store shelves, maximize shopper engagement and enjoyment.
For more information:
Alden Guptill
DiSilva Fruit
Tel: +1 (617) 884-9033
https://arrowfarms.com/brand/disilva-fruit/