As the retail sector faces increasing pressure to reduce waste and comply with new European regulations, Tosca has introduced its Crystal Clear reusable display solution as a scalable alternative to single-use cardboard.
Driving change with regulation and sustainability
The EU's upcoming Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR) schemes are accelerating the shift towards reuse. Traditional cardboard promotional displays, long a staple in retail, are increasingly viewed as inefficient and unsustainable. Tosca's new displays, made of durable and hygienic plastic, address these challenges by combining sustainability, cost efficiency, and strong in-store performance.
The reusable units provide greater durability and product protection, are easy to handle and restock, and reduce unnecessary waste. Their transparent design serves as a "blank canvas" for brand messaging, ensuring promotions stand out while keeping stores uncluttered. In addition, the modular system is robust enough to hold heavy products, simplifies logistics, and can be customised for different campaigns.
Laurent Le Mercier, President of Tosca EMEA, explains: "In today's retail landscape, with mounting pressure from regulators, retailers and consumers, sustainability has become a core business driver. With PPWR and EPR putting reuse at the center of the packaging conversation, the time for sustainable retail transformation on the sales floor is now. Tosca's reusable displays can help major brands transform their POS campaigns, streamline their supply chains, eliminate packaging waste, achieve cost savings, and meet packaging regulations with confidence."
Proven impact for retailers and brands
Switching to Tosca's reusable solution can also deliver significant environmental benefits. According to Tosca, the Crystal Clear displays can cut CO₂ emissions by up to 70% compared to single-use alternatives, saving between 400 and 600 kg of CO₂ equivalent per unit.
The displays are available through Tosca's pooling service, which ensures the units are maintained, tracked, and delivered in time for promotions. Beyond compliance, the solution offers brands a way to demonstrate visible progress toward ESG commitments while ensuring high-impact, attractive in-store promotions.
By replacing cardboard with reusable displays, retailers and FMCG brands can improve efficiency, reduce costs, and meet sustainability targets without compromising performance or brand visibility.
© Tosca
Tosca Crystal Clear displays – at a glance
- Sustainable alternative to single-use cardboard POS displays
- Up to 70% CO₂ reduction (400–600 kg CO₂ saved per unit)
- Fully compliant with EU PPWR & EPR regulations
- Durable & modular design: strong, reusable, easy to handle and restock
- Enhanced visibility: clear panels and customisable branding for high-impact promotions
- Pooling service: maintained, tracked and delivered on time for promotions
- Supports ESG goals while cutting waste and costs
For more information:
Hannah Hambleton
Tosca EU
[email protected]
www.toscaltd.com