Lamb Weston has confirmed that its new greenfield facility in the Mar del Plata Industrial Park will serve as the anchor for its Latin American strategy. CEO Romina Broda said the decision was based on raw-material quality, skilled local talent, and regional demand outlook.
The plant is positioned to supply both Argentina's foodservice and retail markets, as well as neighboring export destinations. Its location provides access to established potato-growing areas and strong logistics connectivity, supporting year-round supply and consistent service levels.
Broda said the facility is designed as the most modern fries plant in Latin America, built from scratch to integrate advanced processing, food-safety controls, and uptime management. Starting with a new site allowed the company to standardize for efficiency and flexibility, producing both classic cuts and specialty formats.
While noting Argentina's challenging macroeconomic environment, Broda emphasized the project's long-term focus. The facility is expected to strengthen grower relationships, create skilled employment, and improve crop utilization. Data-driven specifications and tighter coordination with growers are intended to reduce waste and improve harvest timing.
Broda described the new investment as a long-term commitment. "The new plant is not just an industrial project. It is a long-term commitment that impacts the entire value chain: it generates direct and indirect employment, strengthens local agricultural development, expands the country's export capacity, and consolidates a strategic supply hub for the region," she said.
She added that the development continues Lamb Weston's approach to innovation and long-term planning. "If anything has defined us since 1950, it's our ability to innovate and make path-breaking decisions. What began with a visionary producer in Oregon is now taking shape in Mar del Plata, with a plant that reflects not only a milestone in our history, but also a concrete commitment to the future of Latin America."
The company expects the new site to function as a technology-forward supply hub that combines Argentina's agronomic strengths with increased processing capacity for regional markets.
Source: Potato News Today