Israel's avocado harvest season is beginning with stable projections. Exports are forecast at about 132,000 U.S. tons, similar to last year, with prices expected to remain high.
This development contrasts with the mango sector, which saw sharp declines after U.S. President Donald Trump imposed tariffs on imports from Brazil. Brazilian producers redirected fruit to Europe, creating oversupply, reducing Israeli exports, and lowering consumer prices to about US$0.82 per pound.
Avocados were not subject to tariffs, as the U.S. supply relies heavily on Mexico. Eitan Zvi, CEO of Galilee Export, which manages around 40% of Israel's avocado exports, said strong global demand remains the key driver of growth. "As long as demand outpaces supply, market needs will override political considerations," he noted. Zvi acknowledged isolated boycotts in parts of Northern Europe but said most retail chains continue purchasing Israeli avocados.
To maintain a year-round market presence, Israeli exporters are expanding production abroad. Galil Export has established two farms in Peru spanning about 124 acres (50 hectares), supplying Europe outside of Israel's harvest window. Granot, in partnership with businessman Yaakov Shachar, has launched a 1,110-acre (449-hectare) farm in Kenya, targeting annual exports of 11,000 U.S. tons.
Competition in the global market is increasing. Morocco has expanded exports to Europe fivefold within five years, from 22,000 U.S. tons to 110,000 U.S. tons. Spain has raised its output by 35% in two years. Colombia has also entered the market with cheaper avocados, though quality concerns may hinder long-term competitiveness in Europe.
Domestically, Israel continues to expand avocado production. Farmers plant between 1,980 and 2,470 new acres (801–1,000 hectares) annually, bringing the total area to more than 37,000 acres (14,973 hectares). Investment in technology is also increasing. Amir Bachar, CEO of Avocado Gal, said a new US$3.2 million sorting facility will soon begin operating. The facility includes smart graders, high-resolution cameras, automated pallet systems, and updated sorting technology.
Despite external pressures from tariffs, oversupply in related fruit sectors, and competition from new exporters, Israel's avocado sector is relying on international production, expanding acreage, and technological improvements to maintain competitiveness.
Source: Y Net