The Waste and Resources Action Program (WRAP), a UK environmental NGO aligned with the Labour Party, is advocating for a government ban on plastic packaging for 21 common fruit and vegetable items. The proposal is part of a broader set of waste-reduction measures expected to be announced in the coming weeks.
WRAP argues that removing such packaging would reduce plastic waste, improve recycling rates, and lower carbon emissions associated with plastic production. The first phase of the proposal targets apples, bananas, potatoes, salad tomatoes, and other crops that WRAP describes as robust or naturally protected by their skins, making plastic packaging unnecessary.
According to WRAP's estimates, eliminating packaging for the 21 produce items could prevent 100,000 tons of food waste and 13,000 tons of plastic film waste each year.
Consumer research conducted by WRAP shows broad support. A recent poll found that 64 per cent of UK shoppers would prefer to buy fresh produce loose if available. A WRAP spokesperson said the ban would help shoppers return to "shopping like our nan," buying only what they need and avoiding surplus waste. The initiative aims to influence cultural habits, positioning sustainable purchasing as a mainstream choice rather than an optional extra.
Other organisations are also backing measures to reduce plastic in the grocery sector. City to Sea and Everyday Plastic run the "Choose Loose" campaign, which encourages retailers to increase loose produce options. Keep Britain Tidy has called for the adoption of a Deposit Return Scheme, while SERA, Labour's Environment Campaign, has urged the party to adopt stronger plastic reduction policies.
Together, these initiatives reflect growing pressure on both retailers and policymakers to address single-use plastics and promote alternative shopping practices. Specific details of the proposed ban have not yet been released, but WRAP's advocacy highlights the urgency of tackling plastic waste in the produce supply chain. Further information is expected in the coming weeks regarding possible implementation and its impact on the sector.
Source: Packaging Gateway