The Peruvian blueberry, citrus, and avocado season is at a turning point. Reduced fruit availability, climate effects, and increasing global competition are redefining prices, markets, and strategies. Meanwhile, Peruvian exporters are seeking to capitalize on new opportunities in Asia, India, and the United States, diversifying destinations and adjusting their plans to an increasingly demanding environment.
Wilmer Jaime Peña, Megui Investment's commercial manager, notes that the company is gearing up to enter the blueberry market with trial air shipments. "We didn't think blueberries were a high-end business, but demand is strong, especially in Asia and India. We're looking to capitalize on this opportunity starting this season," he says.
© Diana Sajami | FreshPlaza.com
The company, which already exports Hass avocados mainly to Shanghai and citrus fruits such as Valencia oranges, Murcott mandarins, and Tahiti limes to the United States, has built its strategy around identifying the most profitable moments. "Our experience with avocado has shown us that success lies in finding the best windows to place the fruit," Peña stated.
Avocado prices have followed a seasonal pattern. "Between December and March, there is a very attractive window. Then, when the big exporters enter the market, the price falls. However, another opportunity arises from the end of August to November, although with greater risks due to the dry matter," he stated. During this second stage, global prices have increased by about 30% because of the lower supply.
© Megui Investment
Citrus presents a different story. Demand remains strong, but the rain has affected the visual quality of the fruit, particularly the Valencia orange. "The spots left by the rain are making the fruit less appealing to the fresh market, but September and October are still very favorable months before the arrival of the American production," the sales manager stated.
Regarding market diversification, MEGUI is focused on strengthening its presence in China, the United States, and Europe, while also exploring opportunities in India, where blueberry consumption is rapidly increasing. "India is asking for a lot of blueberries, and we see a very open and receptive market," Peña said.
According to the manager, choosing the right clients is a major challenge, right alongside pricing and logistics. "There are many buyers, but not all of them pay. In this business, where the product is so perishable, it's crucial to have the right customers," he stressed.
For more information:
Wilmer Jaime Peña
Megui Investment
Peru
Tel: +51 9940 65839
Email: [email protected]
https://megui.com.pe/agroexportacion/