Blueberry cultivation in Türkiye began around 2000 but initially faced delays due to disputes over variety rights. As a member of the UPOV (International Union for the Protection of New Varieties of Plants), the country has since gained access to protected genetics and expanded production. Local nurseries, supported by cherry and fig exporters and partnerships with Europe and the United States, are trialing varieties such as Legacy and Duke for European markets.
In 2023, blueberry exports increased by 146% and imports by 124%. Despite high temperatures and irregular rainfall, the industry sustained growth through expanded plantings and improvements in the cold chain. Domestic consumption is also increasing, with Türkiye's 85 million inhabitants forming a potential long-term market.
© Agrometrics Global Trade Data
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Export growth has been evident in recent years. Shipments rose from 131 tons in 2020/21 to 286 in 2022/23, before reaching 732 in 2023/24. In 2024/25, volumes adjusted to 404 tons. The United Kingdom accounted for 26% of exports, followed by Germany (14%), Russia (12%), and Poland (9%). Germany's imports peaked at 147 tons in 2023/24 before stabilizing at 58, while UK demand grew from 11 tons in 2020/21 to 105 in 2024/25.
Microclimates and production season
Türkiye's geography allows harvests to be staggered from February to October. Early fruit is grown in Antalya under heated tunnels, while high-altitude regions such as Bursa, Kırklareli, Rize, and Trabzon extend the season. This spread provides fruit to Europe during months of higher demand.
Logistics and market access
Proximity to Western Europe is a key advantage, with shipments reaching Germany, the United Kingdom, the Netherlands, Sweden, and Poland within two to four days by land or sea. Exports to the Middle East, including the UAE, Saudi Arabia, Iraq, and Kuwait, are completed in three to six days by sea or one to two days by air. Shipments to Asia-Pacific take 10 to 20 days by sea or can be expedited via air.
Türkiye benefits from trade agreements, including the Customs Union with the EU, a free trade agreement with the United Kingdom, and tariff reductions with Switzerland, Norway, Georgia, Chile, Israel, Egypt, and Morocco. Participation in COMCEC facilitates harmonization of phytosanitary regulations and supports access to Middle Eastern, North African, and Central Asian markets.
Looking ahead, exporters are expected to focus on efficiency in nearby markets, strengthen logistics routes, and expand cold chain infrastructure for longer-distance exports. Targeted strategies include retail distribution in Europe, premium sales channels in the Middle East, and online markets in Asia.
Source: Blueberries Consulting