Veg-Land Inc., a second-generation family-owned business, marks its 50th anniversary, celebrating a legacy of delivering farm-fresh produce, fostering friendships, and driving innovation in the organic and conventional produce industry. Founded in 1976 by brothers Jim "Big Jim" Matiasevich and John Matiasevich, the company has grown significantly from its humble beginnings in Watsonville, California.
What began as a vision by two brothers to bridge the gap between small family farms and customers' tables has flourished under the current leadership of Big Jim's son, Jimmy Matiasevich, alongside his brother Jeff Matiasevich and the rising third generation, Jimmy Jr. The Matiasevich family's commitment to excellence, honesty, and hard work remains the cornerstone of the company's success. "Our family's passion for farming and dedication to quality has shaped everything we do," said Jimmy Matiasevich. "As we celebrate 50 years, we're driven to reimagine the produce industry for decades to come."
© Veg-Land Inc.
The team from Veg-Land Inc.
Raised in Watsonville, Jim and John Matiasevich understood the vital role of small, independent growers. In 1976, they founded Veg-Land, Inc., initially providing warehousing and distribution for a national retail chain. A year later, Veg-Land Sales was established, specializing in grower sales from California's Salinas and Imperial Valleys. In the 1980s, the family launched JBJ Distributing, Inc., to meet the growing demand for organic and specialty produce.
Today, Veg-Land's three divisions—Veg-Land, Inc., JBJ Distributing, Inc., and Fresh Cut, Inc.—deliver solutions, from precision warehousing and sourcing to customer-curated fresh-cut processing. These services empower businesses with efficient, cost-effective supply chains and premium, farm-fresh produce.
© Veg-Land Inc. Founded in 1976 by brothers Jim "Big Jim" Matiasevich and John Matiasevich, the company has grown significantly from its beginnings in Watsonville, California.
As a strategic partner, by minimizing waste, optimizing costs, and streamlining operations, the company helps businesses of all sizes stay competitive. "We don't just deliver produce; we deliver results," said Jimmy Matiasevich. "Our approach ensures our partners receive the freshest fruits and vegetables while reducing shrink, labor, and costs."
- Veg-Land, Inc.: State-of-the-art warehousing and cold chain services ensure produce stays fresh from farm to shelf, with cross-dock services and advanced cooling solutions guaranteeing on-time deliveries.
- JBJ Distributing, Inc.: Sourcing and distribution deliver quality produce at competitive prices, meeting high standards of excellence as growers, packers, and shippers.
- Fresh Cut, Inc.: Custom processing saves time and labor, providing ready-to-use produce tailored to customers' exact specifications.
As the company celebrates its 50th anniversary, the Matiasevich family honors its heritage while continuing to embrace innovation. IFPA Global Produce Show attendees are invited to stop by the company's booth, #4197.
For more information:
Todd Linsky
Veg-Land Inc.
Tel: +1 (661) 342-3409
[email protected]
http://veg-land.com