Tropical fruit grower and importer Tierra Suelta is now preparing to ship its first loads of golden dragon fruit.
"Golden dragon fruit is extra sweet with a delicious flavor profile preferred by consumers because of its taste and texture," said Steve Stutz, VP of sales. "We're committed to leading the category for this popular exotic fruit with new innovative products, customized programs for retail customers, and exceptional quality, support and service."
© Tierra SueltaGolden dragon fruit is less watery than other varieties and has firmer flesh and a sweet flavor.
Golden dragon fruit is less watery than other varieties, has firmer flesh, sweet flavor and is proving to be a consumer favorite. Once an exotic novelty, consumers appreciate the taste and nutritional profiles of dragon fruit. According to industry research, the U.S. dragon fruit market was valued at approximately $91.3 million in 2024 and is projected to reach $160 million by 2034.
Growing on approximately 400 hectares of high-density orchards with their farming partner in Ecuador, the company invested significantly in developing and building a state-of-the-art packing facility dedicated to dragon fruit. The new packing facility is Global GAP and Primus certified, and is already processing five to seven containers per week.
© Tierra Suelta
L-R: Steve Stutz, Adrian Abreu
"We chose to build our new packing facility adjacent to the orchards so we can maximize freshness, maintain cold chain integrity, and ship the highest quality fruit," said Adrian Abreu, CEO. "We have automated processing, and pack by hand to ensure it reaches North American retailers and consumers in pristine condition. We are staking our reputation on the flavor and quality of our fruit, and our service."
The company is committed to helping retailers succeed not just in dragon fruit, but in all tropicals. Other top items include star fruit, Thai guava, mamey, tropical avocados, malangas and more. Besides having the volume, logistics, and infrastructure to assure adequate supply for increasing consumer demand, they offer customized packaging, merchandising support, shopper information, and private label programs to help their retail customers succeed.
For more information:
Tierra Suelta
Tel: +1 (954) 865-1254
[email protected]
https://tstropicals.com/