India's pomegranate exports have remained steady despite weather challenges and uneven demand from Europe, says Laxman Savalkar, Director at Magnus Farm Fresh Limited, an Indian fresh produce grower-exporter. "This season saw unusual rains and temperature shifts that affected early production, leading to a 10-12% drop in volumes compared to last year."
© Magnus Farm Fresh Limited
Weather disruptions caused delays in fruit setting and harvest, prompting exporters to adopt improved pre-harvest and post-harvest practices, Savalkar shares. "Despite these challenges, the quality of the Bhagwa variety has improved, showing better color and sweetness. However, prices in export markets have softened by 5–7% compared to the previous season, mainly due to increased availability from competing origins and fluctuating demand in Europe. Yet, premium shipments to the UAE, Saudi Arabia, Oman, and Qatar have continued to fetch strong returns, matching last year's levels."
Savalkar highlights stiff competition in European markets from countries such as Turkey, Egypt, and Spain, but India's year-round supply of Bhagwa serves as an edge. "The recently opened Australian market offers opportunities, but strict import rules and limited irradiation facilities in Maharashtra pose challenges. Freight costs, though more stable than pandemic peaks, remain 15-20% above pre-COVID levels, making long-term logistics contracts essential," he explains.
© Magnus Farm Fresh Limited
Magnus Farm Fresh Limited is trialling new varieties, Super Bhagwa and Arakta, which, according to Savalkar, offer better colouration and uniform size to meet the needs of premium international retailers. He adds that "While the Middle East remains India's largest market, European countries like the Netherlands, Germany, and the UK continue to import significant quantities. Canada and Southeast Asian countries are also emerging as new destinations as demand for healthy and exotic fruits grows."
Looking ahead, Savalkar predicts export demand to stay firm through October and November, supported by Middle East and European festivals. "Domestic consumption will also grow with festive celebrations, with prices expected to hold steady or rise slightly as supplies tighten," he concludes.
For more information:
Laxman Savalkar
Magnus Farm Fresh Limited
Email: [email protected]
www.magnusfarm.com