The second half of September marks the start of the Moroccan pomegranate season, which is set to run until the end of November. "Volumes should be good, with good sizes despite the water problems, so the season looks promising," explains Mourad Jabri, manager of Primeur Fraîcheur, which markets pomegranates under its Jabri brand.
© Primeur Fraîcheur
However, it is still difficult to estimate the volumes produced in Morocco, due to the large number of small producers operating modest-sized plots. In terms of quality, the season is starting very well, with the fruit boasting a high sugar content. "The Ouled Abdallah region (Beni Mellal) benefits from a PGI (Protected Geographical Indication), as its microclimate is particularly favorable for growing pomegranates. At the start of the season, the sugar content reaches 15 degrees Brix, a guarantee of excellent taste quality. It is worth noting that the sweet pomegranate has a white skin, which is less visually appealing than the very red skin of the tart varieties. However, the majority of consumers prefer the sweet pomegranate."
© Primeur Fraîcheur
For more information:
Mourad Jabri
Primeur Fraîcheur
9 Allée Germinal
26320 Saint Marcel les Valence
Phone: +33 6 98 17 32 33
[email protected]
www.primeur-fraicheur.fr