Pompur will launch a real innovation in the European apple market in the fall of 2025: The first two ECARF-certified, allergy-friendly apple varieties will celebrate their official market launch. The new umbrella brand Pompur will be presented for the first time at Fruit Attraction in Madrid.
© Green Gurillas GmbH
Behind Pompur are the innovative varieties ZIN 168 and ZIN 186, which impress with their excellent taste properties as well as their proven compatibility for people with apple allergies. Both varieties have been certified as allergy-friendly by the European Centre for Allergy Research Foundation (ECARF) – a significant step forward for millions of people who previously had to avoid fresh apples.
© Green Gurillas GmbH
Targeted marketing & strong distribution
An activation campaign will be launched in the fall, specifically targeting people with apple allergies, apple lovers, and health-conscious consumers. The brand is managed by the Hamburg-based agency Green Gurillas, which specializes in innovative and high-quality fruit and vegetable breeding. Pompur is grown and distributed by the fruit growers of the Züchtungs-Initiative Niederelbe (ZIN), the Elbe-Obst and MAL producer organizations, and eight leading wholesalers, including two wholesalers specializing in organic produce. The staggered ripening of the two varieties will enable a continuous supply period from September to July in the future.
© Green Gurillas GmbH
ZIN Managing Director Maik Stölken: "With Pompur, we are opening up the apple market to a new target group – without compromising on taste, quality, or safety."
Visit the company at Fruit Attraction in Madrid: Hall 8, Stand C20F (Germany Pavilion)
For more information:
[email protected]
www.pompur.de