Food Safety Minister Andrew Hoggard has announced changes that will simplify export requirements for New Zealand food producers. From 25 September 2025, exporters will no longer need to apply for special exemptions from New Zealand rules if their products already meet the requirements of the importing country.
"This simple change means that as long as exporters comply with the rules of the country they're sending food to, they won't need MPI's approval to get around New Zealand's composition or labelling requirements," said Hoggard.
Previously, exemptions had to be applied for product by product, a process that added costs, delays, and sometimes led to missed opportunities. According to Hoggard, "The dairy sector, for example, has pointed out that composition requirements for dairy products vary significantly between countries, as their citizens often have different diets and get their nutrition in different ways."
The new approach is expected to reduce paperwork and compliance costs, provide exporters with more certainty, and allow them to manage compliance with overseas markets directly. "Exporters have been clear that the old system held back trade and innovation. Cabinet has now delivered a streamlined approach that makes exporting easier and more efficient," he said.
The system will include a one-year transition period where exporters can choose either the existing exemptions or the new pathway. The Ministry for Primary Industries (MPI) has published guidance to help businesses adjust.
"This is just the start. I've asked officials to prioritise additional work on dietary supplements, and we are working on extending the new approach to all foods. This staged rollout balances cutting red tape with maintaining food safety and consumer trust," Hoggard added.
For more information:
Hon Andrew Hoggard
New Zealand Government
Email: [email protected]
www.beehive.govt.nz