Naturipe Farms will unveil a bold vision for the future of berries at the 2025 International Fresh Produce & Floral Show. The company's new Innovation Hub will showcase its proprietary breeding and genetics program.
The company has spent years investing in proprietary varieties, sustainable growing practices, and grower-led research to deliver berries that retailers can count on for flavor, consistency, and sales performance. The Innovation Hub highlights how these innovations come to life and why they help retailers meet shopper demand and drive repeat purchases.
"The Innovation Hub is our way of pulling back the curtain," said Jim Roberts, president of Naturipe Farms. "There's nothing quite like a firsthand look at breeding to understand how decisions made today shape what berries will look and taste like in the next five, ten, even twenty years."
© Naturipe Farms
The team from Naturipe.
Naturipe's Sweet Selections™ line featured at IFPA 2025 is a premium collection of hand-picked, proprietary berry varieties celebrated for their flavor, size, and overall eating experience–think super-juicy strawberries, jumbo blueberries bursting with flavor, and snack-worthy raspberries.
"Sweet Selections is our way of saying: here's the best of the best," said Roberts. "We've listened to what shoppers and retailers want, and this is it. Last year, our customers came back looking specifically for our Sweet Selections Blackberries. They're enjoyable, consistently sweet, and truly delightful to eat. They are berries that feel special, yet accessible, and remind people why they love blackberries in the first place."
IFPA 2025 also marks the official launch of the company's bold brand platform: 'Berries Bring It.' The campaign emphasizes everything it stands for, including sustainability, its grower-owned model, and a commitment to flavor, freshness, and doing things the right way.
Show attendees are invited to stop by and check out the Innovation Hub at booth # 2187. To meet with the company's sales team, reach out to [email protected].
For more information:
Naturipe Farms
[email protected]
www.naturipefarms.com