Chinese consumers are observing declining prices for fruits once considered premium, such as blueberries and Shine Muscat grapes. The trend is linked to expanding production and changing market dynamics.
"Price fluctuations reflect fundamental supply-demand dynamics. Increased availability naturally leads to price adjustments," said Wang Wenhui, director of the fruit storage and processing research center at the Research Institute of Pomology, Chinese Academy of Agricultural Sciences.
Imports of cherries and blueberries have increased, adding pricing pressure. At the same time, domestic production of both blueberries and Shine Muscat grapes has expanded quickly, placing downward pressure on prices.
China's fruit planting area and output have continued to rise over the past decade. In 2023, total fruit output reached 327 million tons, with per capita availability exceeding 232 kilograms, above the global average. Seasonal fruit supplies have been supplemented by off-season production under controlled environments.
The Shine Muscat grape illustrates this development. Introduced in 2011, it now covers nearly 2 million mu (133,000 hectares) nationwide, with output above 3 million tons. Prices have dropped from an initial farm-gate level of 150 yuan (US$21.08) per kilogram and retail level of 300 yuan per kilogram, down to around 10 yuan (US$1.40) today. Wang explained that rapid planting expansion, higher yields, and greater standardization along the chain have transformed the grape from a luxury fruit to a widely available option.
Fruit imports are also expanding. China's imports in 2024 were 77.1% higher than in 2015. Sources and varieties have diversified, with cherries and blueberries showing strong growth in volumes. Policy changes, including lower tariffs and quicker customs clearance, have supported this growth. Trade fairs such as the Canton Fair, the China International Import Expo, and the China International Consumer Products Expo are creating channels for international suppliers. New infrastructure, including the New International Land-Sea Trade Corridor and the China-Laos Railway, along with improvements in cold chain, storage, and shipping routes, is increasing efficiency in fruit trade.
On the demand side, segmentation of the imported fruit market is providing different product grades for different consumer groups. Wang noted this creates more options for consumers and varied price points. Domestic production across diverse regions adds local specialty fruits at competitive prices. The growth of e-commerce and new retail formats has also widened access.
Looking ahead, Wang said, "With abundant supply in the Chinese market and increasingly smooth distribution channels, fruit prices are expected to remain stable. The 'fruit basket' will keep expanding, giving consumers more variety and making fresh fruits increasingly accessible."
Source: People's Daily Online