The Orri Running Committee (ORC) is updating its promotional image to emphasize the distinctiveness of the Orri mandarin, highlighting its unique flavor and the exceptional qualities that set this variety apart.
The new image, which will be officially launched at Fruit Attraction 2025, features an innovative and vibrant color palette that diverges from traditional citrus aesthetics. This design, along with its new graphic elements, aims to evoke the distinctive flavor and unique sensory experience that define its brand identity.
© Orri Running Committee
"This strategy enhances its differential value and builds a success story, making Orri mandarins the top choice for demanding consumers," stated Guillermo Soler, Orri's manager.
"Our goal is to keep innovating and creating designs that truly showcase the special traits and uniqueness of each variety," he stated.
The redesign of the image is part of the promotional activities that the Orri Running Committee is undertaking to make this mandarin known in both national and international markets.
In this context, participating in Fruit Attraction aims to be a key platform for showcasing this new image and increasing visibility for the planned promotional activities.
Additionally, the campaign will include several initiatives in wholesale markets, distribution channels, and specialized points of sale, aiming to further increase demand and support retail professionals.
© Orri Running Committee
Promoting the ORRi mandarin at Fruit Attraction 2025
As part of its promotional campaign, the Orri Running Committee (ORC) will participate in Fruit Attraction 2025 to promote and spread awareness of the Orri mandarin.
The committee will be located at stand 3ª01, Hall 3, serving as a meeting point for over 500 producers involved in the ORC. Additionally, it will host various activities to showcase the qualities of this premium variety, expand its commercial network, and attract new consumers.
"Our objectives at Fruit Attraction are clear. We aim to strengthen Orri's position in the markets where it is already a benchmark, promote its entry into new territories, and convey the values that define us: Consistent quality, superior flavor, and a commitment to our growers," says Soler.
"We aim to elevate the positioning of the Orri variety as a benchmark among professionals and consumers, reinforcing its current status as a premium mandarin favored for its quality and attributes," the Orri manager concluded.
For more information:
Orri Running Committee
www.orcspain.es