New Zealand's potato sector gathered in Christchurch in August for the biannual Potato Industry Awards, held alongside the Potatoes New Zealand Conference 2025. The event recognised individuals and organisations for their work in leadership, research, innovation, and community support.
© Potatoes NZ
Life Member Awards
Three industry veterans received Life Member Awards.
John Jackson was acknowledged for nearly 50 years in the sector, including work with McCain Foods and his role in establishing the Canterbury Potato Liberibacter Initiative, a research project addressing Zebra-chip disease. More recently, he has contributed to the formation of the Potato Seed Co-operative.
Peter Reynolds, a grower from Pukekohe, was recognised for developing sustainable practices across his family's farming operation of more than 200ha. Following flooding in 1996, Reynolds contributed to the Franklin Sustainability Project, promoting shelter belts, riparian systems, and erosion control measures.
Harsad "Harry" Bhula was honoured for his role in developing B. Das & Sons, a large-scale vegetable operation employing 40 staff across 250ha. He was also recognised for long-term involvement in community organisations and support for local schools and food banks.
Other award categories
The Innovation Award went to the Potato Seed Cooperative Limited. The Ashburton-based group, owned by 12 process growers, has invested in new processing technology, including optical grading and cutting systems for seed preparation.
Matt and Heidi Hart of Longlane Farm in Canterbury received the Sustainability Award. Their 890ha farm has adopted soil monitoring, variable-rate fertilisation, and pest control through nature strips. Their approach also includes measures on staff wellbeing and training.
The Shining Star Award, for growers under 35, went to Jamie Wells, an agronomist from Pukekohe. Wells has competed in Young Grower competitions, chaired the Potatoes New Zealand Youth Council, and works with Balle Bros after completing an agricultural science degree.
The Community Award went to Andy and Tracey McKay, who were noted for their support of local initiatives, including helping raise about US$18,000 for a new bike track at Woodbury School.
Industry outlook
The awards highlighted contributions across research, farm management, innovation, and community engagement. Industry representatives noted that such initiatives remain central to maintaining New Zealand's position in global potato production and trade.
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