Westfalia Fruit will participate in Asia Fruit Logistica 2025, focusing on the growing demand for avocados in Asian markets. According to Hans Boyum, Customer Director – Developing Markets, consumption is rising steadily across the region, creating opportunities for collaboration with customers and partners.
© Westfalia Fruit
The company has been supplying avocados from Chile, Peru, and Colombia into Asia for more than eight years, with Peru seeing notable growth in Japan, South Korea, and China. Market access has recently expanded to include African origins such as South Africa and Tanzania, which adds flexibility to supply and complements existing sources.
Boyum noted that the company has gained experience in the region over time and aims to share its insights with customers to support the development of the avocado category.
Westfalia Fruit's product range includes fresh avocados, frozen avocado, and guacamole, alongside other fruits such as cherries, citrus, blueberries, and mangos. At Asia Fruit Logistica, representatives from South America and South Africa will be present to discuss supply options and explore opportunities in the foodservice and retail markets.
Westfalia Fruit will be located in Hall 5, Stand 5R45.
For more information:
Janine Hatfield
Westfalia Fruit
Tel: +44 1322 425512
Email: [email protected]