Veganic begins its presence at Fruit Attraction with an immersive booth

Tuesday marked the start of Fruit Attraction 2025, the leading international trade fair for the fruit and vegetable sector, and Veganic is already present with a stand that has become a green oasis in the heart of IFEMA. Under the slogan "Grow Different," the space embodies the essence of the brand: an environment where nature and technology coexist harmoniously, providing visitors with a sensory experience that reflects the evolving spirit of more conscious agriculture.

Veganic's stand combines natural vegetation, dynamic lighting, and noble materials to create an inspiring and welcoming atmosphere. From its central island covered with hanging plants to the product showcase highlighting the innovation of the portfolio, every corner invites visitors to pause, share, and explore the future of sustainable agriculture.

This edition highlights some key innovations in biosolutions, including:

NeoPrime, the pioneering technology used in Plant Primers products, activates plants by specifically triggering their response mechanisms, inspired by decoding the plant alphabet and understanding epigenetic memory.
MicroGea, an innovative microtechnology based on CECT-registered endophytic strains, is designed to optimize nutrient use efficiency, regenerate the soil, and reduce reliance on traditional mineral fertilizers.
NeoDuo, a double complexation innovation crafted to maximize mineral absorption and lower crop treatment rates.

Veganic's participation in Fruit Attraction 2025 aligns with a year of significant growth for the company. Recently, they opened new subsidiaries in South Asia and Brazil, expanded registrations in key markets like Mexico, Italy, Portugal, and Turkey, and strengthened a portfolio already recognized as a leader in agricultural biosolutions worldwide.

"At Veganic, we aim to transform agriculture through science, ethics, and sustainability. Our presence at Fruit Attraction reflects that mission: Here, we not only showcase our products but also present a vision of the future. We aspire to be guardians of biodiversity and food security worldwide," the company stated.

Veganic invites all industry professionals to visit them at stand 3C28, Pavilion 3 of IFEMA Madrid, to see how scientific innovation and a commitment to sustainability are shaping a new direction in agriculture.