New vision systems applied to flat peaches and nectarines, and international growth

Ser.mac confirms its presence at Fruit Attraction 2025. The company will bring its most advanced solutions for fruit and vegetable sorting to the fair, consolidating its role as an international player in the sector.

Among the main innovations that will be presented are new vision systems applied to flat peaches and nectarines, and various other products. These technologies are developed to offer even more accurate quality analysis, thanks to cameras and intelligent software capable of detecting parameters such as colour, shape, external defects, and internal characteristics. A further step towards more reliable processes designed to reduce waste and increase operator profitability.

In a global context characterised by production and market challenges, Ser.mac continues to stand out due to its ability to make a difference with concrete solutions. One example comes from the kiwi sector: leading companies such as Kiwi Sole di Latina in Italy and Moudiris FruEat in Greece have recently chosen Ser.mac installations equipped with the latest automation and artificial intelligence technologies. In addition to these installations, numerous other projects are underway in different areas of the world, confirming the growing trust that the market places in the company.

Participation in Fruit Attraction will also be an opportunity to present the latest investments on the production front. Ser.mac has, in fact, expanded the warehouses in all three of its plants - Italy, Spain, and Brazil - in order to increase industrial capacity, improve logistical efficiency, and respond to an increasingly articulated international demand.

With over 30 years of experience, an ever-expanding customer network, and an unwavering commitment to technological innovation, Ser.mac is preparing to meet operators from all over the world in Madrid. The aim is to share solutions capable of raising the quality standards of the sector and discuss the future prospects of global agribusiness.

Ser.mac awaits you at Fruit Attraction 2025 from 30 September to 2 October at IFEMA Madrid, with a dedicated stand (8C26 - Hall P08).

For more information:
Ser.mac
Via Zavaglia 415 - Z.I. Pievesestina
47522 Cesena (FC)
+39 0547 415193
[email protected]
www.sermac.org