Two of Italy's largest producers, retailers, and distributors of fresh and cut fruit, Del Monte Italia and Spreafico, announced their strategic partnership. Spreafico will spearhead the commercial development of Del Monte® products in the Italian market.
Through this agreement, the two companies will leverage each other's strengths by combining their vertical sector expertise, distribution networks, and commercial know-how with the advantages of an established brand and a proven track record in producing premium tropical fruits.
As part of this partnership, Spreafico will act as the exclusive marketing partner for Del Monte products, which are produced and distributed by a company with global operations in the cultivation and distribution of fresh pineapples and bananas. Spreafico will manage the marketing of these products across all distribution channels in Central and Northern Italy, as well as in Sardinia. Utilizing the group's logistics platforms and established commercial network, Spreafico will handle the distribution of Del Monte's fruit and vegetable product lines. Del Monte will ensure consistent product quality through integrated supply chains operating at the international level.
Stefano Polidori, Managing Director of Del Monte Italia: "This partnership represents a strategic development for the company, aimed at strengthening its position across all distribution channels, including large-scale retail, traditional outlets, and the foodservice sector. It will also support the diversification of its product range. Del Monte will rely on Spreafico's established commercial and distribution infrastructure to manage operations in the Italian market. The agreement provides an opportunity to optimize the distribution and visibility of Del Monte's product lines through a structured and experienced partner."
© Cristiano Riciputi | FreshPlaza.comRaffaele Spreafico, CEO of Spreafico
Raffaele Spreafico, the managing director of Spreafico, also shared positive remarks:
"This collaboration allows us to expand our product portfolio by adding the Del Monte range to our Tropicale line. It aligns with our ongoing focus on product quality and integrated supply chain management. We consider the combination of production capabilities and an established commercial and distribution infrastructure to be the foundation for further development."
This agreement is a structured step forward for both companies within their respective growth strategies. It reflects a shared objective to strengthen operational capacity and adapt to changing market conditions and consumer requirements.