Fresh Formulaics is returning to Fruit Attraction 2025 to showcase its next-gen plant-based solutions designed to help suppliers reduce waste, simplify packhouse operations, and deliver consistent quality to customers. Visitors can learn more about the Shine and Extend product lines, anchored by Flair S1™ and Extend EX1™.
Launched earlier this year, Flair S1 delivers the shine associated with freshness, without adding complexity to packhouse operations. It reduces energy requirements in drying tunnels, speeds application with a quick-dry formula, and arrives pre-mixed for ease of use. The result is a solution that not only maintains fruit quality and shine, but also improves packhouse efficiency and working conditions.
© Fresh Formulaics
At the company's booth, Flair S1 will be displayed alongside Extend EX1, a legacy product trusted by suppliers to extend shelf life and maintain consistent quality during longer storage and transport.
"As the Spanish citrus season approaches, the importance of solutions like Flair S1 and Extend EX1 becomes clear," said Jeff Kammermeyer, SVP of commercial. "Packers need reliable solutions to protect fruit quality, reduce complexity, and improve efficiency at a time when every shipment counts. These innovations give the industry a way to move into the season with confidence, knowing fruit will maintain its shine, freshness, and value throughout the supply chain."
© Fresh Formulaics
Fruit Attraction attendees can also hear from Will Ison, VP of global market development, who will speak at the Fruit Next Forum in Pavilion 5 on September 30 at 3:30 pm. His presentation, 'Beyond Wax: The Plant-Based Future of Post-Harvest Care,' will showcase how the company's plant-based innovations are equipping suppliers to meet the industry's demand for smarter, more sustainable solutions.
Supporting this work is the Field Formula Foundry Program, a collaborative product development initiative that pairs partners with the company's product development and field tech teams to test and refine cutting-edge post-harvest solutions, directly in the field. By participating, select customers gain early access to breakthrough technologies while helping shape products that deliver real-world value. Together, the pairing explores performance, operational fit, and product potential in live environments, ensuring solutions are effective, practical and scalable.
Show attendees are invited to visit Stand B-21 in Hall 3 at Fruit Attraction.
For more information:
Fresh Formulaics
[email protected]
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www.freshformulaics.com