"At TopFruit's Pome Fruit Business Unit, we do more than grow fruit; we grow relationships, opportunities, and lasting success. For over four decades, we've partnered with leading breeders and variety owners from around the globe to evaluate, commercialise, and protect premium apple and pear varieties in South Africa," said Corné Grundlingh, Pome Fruit Business Unit Manager at TopFruit.
"If you are a variety owner looking for a trusted partner to introduce your variety into one of the world's most dynamic fruit-growing regions, TopFruit is your gateway to the South African market."
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Proven track record in variety management
"We proudly manage some of the world's most recognisable apple and pear brands, including JAZZ™, ENVY®, Pink Lady®, Joya®, Cosmic Crisp®, Kiku®, Rockit®, Eden Gold®, Sassy™, Cape Fire®, and Opal®. Each brand in our portfolio has been carefully selected for its performance, consumer appeal, and commercial potential, and each is supported by robust marketing and brand protection."
Complete variety evaluation and commercialisation
Before a new variety reaches the market, TopFruit conducts rigorous local evaluation to ensure it thrives in South Africa's unique climate and meets market demands. "We oversee the entire process, from trial orchards and technical guidance to postharvest protocols and quality control."
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World-Class intellectual property and brand protection
"Protecting your investment is our priority. Our experienced team safeguards your planting rights, ensures strict quality standards, and maintains brand integrity at every stage of production and marketing.
"When you partner with TopFruit, you tap into premium market positioning through strategic marketing campaigns, technical production support to maintain consistency and quality. We have strong grower networks in South Africa's top production regions and offer long-term returns through protected planting rights and sustainable commercialisation strategies.
"We work closely with growers, exporters, and marketers to ensure your variety reaches its full potential, both locally and internationally."
Grow your variety and brand in South Africa
"Whether you have a promising new variety, an established variety, or a brand ready for expansion, we invite you to join our network and see your variety flourish in South Africa."
For more information:
Corné Grundlingh
TopFruit
[email protected]
Tel: +27 83 652 6337